Juneau County Tourism Growth Outpaced State Average in 2015

The Juneau County Messenger today, released great news on tourism in the Greater Mauston area. Read the full article below or visit their page to read it there and follow the lively commentary.Greater Mauston logo

MAUSTON, WI – The annual economic impact figures released today by the State Department of Tourism show that direct tourism spending in Juneau County last year was nearly $60 million and grew just under 6 percent, outpacing the 4.42 percent average increase of the state’s 72 counties.

According to the figures, which were being promoted around the state today by Gov. Scott Walker and tourism officials, Wisconsin tourism topped $19.3 billion in 2015, an increase of nearly $1 billion or 4.42 percent.

The report, conducted annually for the state by Tourism Economics, show the following for Juneau County in 2015. Percentage increases over 2014 are shown in parentheses.

• Direct tourism expenditures: $58 million (5.95 percent)
• Total tourism business sales: $95.3 million (5.53 percent)
• Employment: 742 jobs (2.06 percent)
• Total labor income: $13.6 million (4.38 percent)
• State and local tax revenue: $7.1 million (4.3 percent)

The county’s percentage increases were above the state average in four of the five categories. Labor income for Juneau County was just below the state average of 4.88 percent.

The annual report reinforces the value and potential of marketing tourism in the area, according to Mary Hudack, Executive Director of the Greater Mauston Area Chamber of Commerce. Since early 2015, Hudack and the Mauston Room Tax Committee have been promoting the Greater Mauston area as a single tourism destination under the brand “Naturally Connected.”

“These figures for 2015 and the growth in tourism they reflect support our belief that tourism has great potential in our area,” said Hudack. “This spring we are working even more closely with other communities in Juneau County to promote the natural outdoor experiences in our area with a unique campaign that will launch in early May.”

Terry Whipple, Executive Director of the Juneau County Economic Development Corp., said tourism plays an important part in the JCEDC’s strategic initiatives. His office has been working closely with Hudack, other communities and organizations to continue growing tourism.

“Tourism is a clean, sustainable way to bring outside dollars into the county and to support our other economic pillars such as manufacturing, farming and entrepreneurship,” said Whipple.

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